Spotlight: 2024 Associate Business Intelligence Report
The American Hospital Association (AHA) has a clear vision for the nation’s health care system: to develop a just society of healthy communities, where all individuals reach their highest potential for a healthy life. Health care executives face a challenging environment in fulfilling this mission in 2024. Key focus areas for health care leadership around the country include:
• Addressing workforce challenges in the near term and long term
• Providing better care that delivers greater value and an improved consumer experience
• Achieving financial stability, maintaining the public trust, and delivering equitable health outcomes
Workforce
Support health care professionals through AHA’s workforce agenda.
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Health Equity, Population Health, & SDOH
Connecting care with community.
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Technology & Cybersecurity
Strategies to enhance information security and prevent cyber threats.
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Behavioral Health
Contribute to the essential behavioral healthcare services hospitals provide.
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Rural Health Care
Understand the critical role of rural hospitals and health systems.
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Relief, Recovery, & Rebuilding
How America’s hospitals and health systems are navigating the COVID-19 pandemic.
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