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Partner with the American Hospital Association – Homepage
Issue Landing Page
Partner with the American Hospital Association to reach hospital executives. AHA Sponsorships, content marketing, health care market data, data tools, top health forums, hospital solution provider trends, and more offer credibility, exposure and access for health care businesses.
AHA Associate Podcast Series, Ep. 95 | Doctor Podcasting
In this podcast series, the AHA checks in with its business Associates to learn how they are supporting members and leveraging the AHA Associate Program to stay connected with members and help them achieve their goals and objectives.
Health Care Marketing, Communications & Market Research
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
AHA Associate Podcast Series, Ep. 97 | IMO Health
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association, is joined by Steven H. Rube, MD, FAMIA, chief medical officer at IMO Health as they explore how AI can enhance documentation and data quality, ease clinician burden while preserving intent, and deliver responsible, transparent care at the point of service.
How to Use Marketing Automation to Personalize the Customer Experience
Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
The Agile Approach to Patient Journey Marketing
Magazine & Journal Articles
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.