AHA Associate Podcast Series, Ep. 95 | Doctor Podcasting
AHA Associates Bringing Value
In this podcast series, the AHA checks in with its business Associates to learn how they are supporting members and leveraging the AHA Associate Program to stay connected with members and help them achieve their goals and objectives.
Episode 95: The New Voice of Health Care: Why Every Hospital Needs a Podcast
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Bill Klaproth, director of marketing and production at DoctorPodcasting. Together they’ll explore how hospitals are using podcasts to boost brand visibility, educate patients, and support strategic goals. Also, learn how one interview can be repurposed into a full suite of marketing content — maximizing reach without straining resources. As media habits shift toward on-demand audio, podcasting helps hospitals connect with communities and showcase physician expertise more effectively.
Experience the Podcast
Tune into the podcast by clicking below:

DoctorPodcasting
DoctorPodcasting is the leading turnkey podcast solution for hospitals and health systems. We help healthcare organizations create branded audio and video podcasts that educate, engage, and connect with patients, consumers, and physicians. From strategy and remote recording to full production, editing, hosting, and distribution, DoctorPodcasting makes it simple for hospitals to share trusted health content across websites, social media, newsletters, and YouTube, as well as popular podcast platforms. In a crowded media-filled landscape, telling the story of the care you provide and controlling your narrative is paramount. Servicing over 120 clients, we've helped produce award-winning podcasts for hospitals nationwide, as we give healthcare leaders a powerful voice in their communities - one episode at a time.
View the full list of the current AHA Associates.
Featured On This Podcast

Bill Klaproth
Director of Marketing and Production
DoctorPodcasting

Kathleen Wessel
Vice President of Business Management and Operations
American Hospital Association