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Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Transitioning from Mine to Ours: Developing Regional Service Line Strategies
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships
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Digital Dream Team Maturity Model
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Quick Tips to Improve Health Care Email Engagement
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Beyond the Campaign Launch: Key Questions to Answer
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Ensuring Service Line Readiness - Key Questions Before You Market
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20 Questions for Health Care Service Line Leaders
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