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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Sponsored Webinar 2026 | Differentiating Your Brand Through the Mobile Experience
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
AHA Associate Podcast Series, Ep. 63 | PatientPoint
In this episode, Kathleen Wessel, Vice President of Business Management and Operations at the AHA, is joined by Chris Martini, Chief Provider Officer of PatientPoint. The discussion focuses on the benefits of customized patient communication. By leveraging the strategies Chris Martini describes, hospitals and health systems can promote enhanced patient engagement, improved health outcomes and stronger financial stability.
SHSMD Member Meet Up: What Keeps You Up at Night? | Recording
SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
Brand as Foundation Is Everything
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
Navigating Response and Recovery with a Digital Front Door Platform | Recording
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Strategies to Reach the Active and Passive Consumer | Recording
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.