AHA Lead Gen Campaign Creative Brief

As part of the AHA lead generation campaign development process, each sponsor is asked to complete and submit the following creative brief. The creative brief gathers key sponsor messaging and target audience information which will help inform our strategists as they develop the lead generation campaign strategy.

Full Name

Company

Company URL

Please include https:// or http:// in the URL.

Please summarize your organization’s thought leadership/initiative you would like to share with AHA members through the campaign.

What will our members learn and what are the key takeaways from the campaign?

What is your organization’s current messaging?

If you prefer to submit a messaging document, please attach it to the bottom of the form.

Please describe your organization’s target audience envisioned for this campaign, including hospital roles and any organizational targets.

If you prefer to submit an audience persona file, please attach it to the bottom of the form.

What is your value proposition that differentiates your organization from others in the field?

Is one week sufficient for email copy review?

Yes

How much time is needed to review the email?

Please list the contacts and their emails for those who should receive a copy of the email when it is sent.

Please list the contacts and their emails for those who should receive a copy of the email when it is sent.
	Please list the contacts and their emails for those who should receive a copy of the email when it is sent. Full Name Email	Item weight

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Please share key contacts and their emails for reviewing the email copy.

Submit Campaign Assets and Files

Campaigns that generate the highest engagement among AHA members typically emphasize high-value, knowledge-sharing content over promotional or sales-driven materials. Effective formats include blogs, case studies, issue briefs (mini-white papers), and infographics.

To drive AHA members to your content, we recommend linking directly to the asset on your website. Alternatively, we can link to a PDF hosted in our marketing automation platform, if preferred.

Please upload the logo you would like to appear on the co-branded email.

Minimum 800px wide
Minimum 72 dpi
With transparent background

One file only.
50 MB limit.
Allowed types: gif jpg png svg.

Please add any asset URLs.

Please add any asset URLs.
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Please include https:// or http:// in the URL.

Please upload any asset PDFs or other pertinent campaign files.

Unlimited number of files can be uploaded to this field.
80 MB limit.
Allowed types: pdf doc docx ppt pptx jpg.